On March 3, 2025, Lofted Spirits debuted in Louisville, Kentucky, as the parent company of Bardstown Bourbon Company, Green River Distilling Co., and the rebranded Lofted Custom Spirits, marking a strategic move to consolidate its position in whiskey innovation and custom distillation. “Lofted Spirits represents our ambition to operate at an unmatched level while pushing the industry forward,” said CEO Mark Erwin. Backed by Pritzker Private Capital since its 2022 acquisitions of Bardstown Bourbon and Green River, the company remains committed to long-term growth.
The timing aligns with a rising trend in the U.S. whiskey market, where custom distillation is gaining traction. Independent brands and startups increasingly turn to established distilleries for expertise, bypassing the hefty costs and delays of building their own facilities. Lofted Spirits, a key player in Kentucky’s bourbon and contract distillation sector, delivers end-to-end solutions—recipe creation, distillation, aging, and bottling—making it a go-to partner in this growing space.
By weaving its brands into a cohesive structure, Lofted Spirits sharpens its market edge. Bardstown Bourbon and Green River will keep their distinct identities as celebrated whiskey labels, while Lofted Custom Spirits carves out a clear B2B niche, offering tailored production for global clients. This balance not only courts more contract business but also ensures consumers can easily navigate the company’s portfolio.
Pritzker Private Capital’s steady hand reinforces the move. Having invested in Bardstown Bourbon and Green River in 2022, their ongoing support reflects confidence in the premium whiskey boom and the potential of custom distillation. It’s a foundation that positions Lofted Spirits for expansion, whether through new partnerships or broader reach.
With this restructuring, Lofted Spirits reinforces its leadership in an evolving whiskey landscape. As custom distillation gains momentum, its next steps in expansion and innovation will be closely watched.
