Spain’s beer powerhouse Mahou San Miguel is breaking new ground with “Los Cachis,” a vibrant line of wine-inspired draft beverages that celebrates the heart of Spanish social culture. This daring launch from the Madrid-based brewer reimagines the country’s iconic mixed drinks, marking a bold step in diversifying its portfolio.
After a year of development by Mahou San Miguel’s innovation team, “Los Cachis” introduces four ready-to-drink beverages: kalimotxo, blending red wine with cola; sangría, bursting with citrus and spice; rebujito, pairing sherry with lemon-lime soda; and tinto de verano, a refreshing red wine and lemon soda mix. Rooted in Spain’s cherished tradition of popular drinks, these crisp, low-alcohol drafts are crafted for bars and restaurants, capturing the spirit of lively gatherings. “Los Cachis was born to bring moments of joy to consumers, reviving the essence of popular drinks that are part of our culture and can now be enjoyed anywhere, anytime,” says Mahou San Miguel’s Director of Innovation.
The launch rides a global wave of demand for lighter, versatile beverages that resonate with younger audiences. Mahou San Miguel, a titan in Spain’s beer market, has steadily expanded its global presence through moves like acquiring U.S.-based Founders Brewing. With “Los Cachis,” the company honors Spain’s heritage while eyeing new opportunities. The drinks will debut in Spain’s hospitality venues, with potential for future international expansion.
Designed for next-generation consumers, “Los Cachis” boasts a playful, modern vibe, perfect for joyful moments like bustling bar nights or sunny terrace hangouts. Served on tap, these beverages deliver a fresh pour, distinguishing them from bottled rivals. Each sip transforms simple ingredients into shared experiences, from a kalimotxo passed among friends to a rebujito savored in the summer heat.
This venture could send ripples through the beverage industry, inspiring others to blend wine and innovation. Mahou San Miguel’s brand strength and distribution prowess give it a strong start, but its fate rests on captivating consumers who crave the new yet familiar. As “Los Cachis” flows across Spain, it challenges drinkers to reimagine the draft. Will it ignite a global trend or shine as a Spanish treasure? Only time—and taste—will tell.
