Brother’s Bond Bourbon, the American whiskey brand co-founded by The Vampire Diaries stars Ian Somerhalder and Paul Wesley, has successfully raised US$7.5 million in funding. This marks a significant milestone in the brand’s growth trajectory and highlights its continued efforts to expand its market presence both in the U.S. and internationally.
The latest funding round saw Brother’s Bond Bourbon secure a total of US$7.5 million (£5.9 million). The brand’s CEO, Vincent Hanna, expressed gratitude for the support of their investors: “We are incredibly grateful for the support of our investors, who recognise the potential growth of Brother’s Bond Bourbon. This belief in our vision fuels our passion to continue building a brand that resonates with whiskey enthusiasts around the world.”
The new capital will be directed toward growing Brother’s Bond Bourbon’s footprint in its home market of the U.S. and expanding into key international markets. Hanna further noted, “The whiskey industry is at an exciting inflection point, and we see Brother’s Bond Bourbon as a leader in this movement. Our ability to merge heritage with modern appeal makes Brother’s Bond stand out in the market.”
Brother’s Bond Bourbon offers a range of small-batch, ultra-premium bourbons and rye whiskeys, including their Bottled in Bond product. The brand’s unique combination of quality craftsmanship and celebrity appeal has attracted both seasoned whiskey connoisseurs and younger consumers looking for a fresh, exciting brand.
This funding announcement comes just weeks after Brother’s Bond Bourbon entered into a strategic sales partnership with Banfi Vintners, an Italian wine producer. This partnership, announced in January 2025, marks Banfi’s first venture into the whiskey category and will see the company serve as Brother’s Bond’s sales agency in the U.S. Banfi’s CEO has stated that the collaboration presents “an exciting avenue” for both companies, offering new opportunities for their combined portfolios.
Looking ahead, Hanna commented, “This investment is not just about funding—it’s about fueling a brand that is shaping the future of Bourbon. We are excited about the future and the role Brother’s Bond Bourbon will play in the continued evolution of the whiskey industry.”
