As the no- and low-alcohol trend reshapes the spirits industry, Rémy Cointreau is positioning itself at the forefront. The French spirits giant has acquired a minority stake in JNPR, a pioneering non-alcoholic spirits brand, signaling its intent to capture the surging demand for alcohol-free alternatives. Announced alongside its Q1 2025-26 results, which posted a 5.7% organic sales increase to €220.8 million, Rémy also raised its profit outlook, navigating tariff uncertainties in China and the US with strategic confidence.
Through its Corporate Ventures fund, Rémy’s investment in JNPR, founded in 2020 by Valérie de Sutter, aligns with its strategy to test emerging trends. JNPR’s sugar-free, juniper-led spirits, crafted in France, have carved a niche in the fast-growing non-alcoholic category. Rémy will provide distribution and marketing expertise, while JNPR retains creative independence, accelerating its expansion in France and key global markets. This move underscores Rémy’s commitment to innovation and responsible consumption, tapping into a dynamic segment of the beverage industry.
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Rémy also revised its tariff outlook, cutting the expected net impact from €65 million to €45 million, reflecting a favorable minimum-price agreement in China (€10 million impact, down from €40 million) and updated US tariff expectations (€35 million, up from €25 million). This adjustment prompted an improved 2025-26 organic COP forecast, now expecting a mid-to-high single-digit decline, better than the prior mid-to-high teens drop. The group’s liqueurs and spirits division, up 17.3% organically, was a key driver, fueled by Cointreau’s Aubrey Plaza-led Margarita campaign and The Botanist’s refreshed All we need is now branding. In China, Cognac sales faced headwinds from inaccessible duty-free channels but showed resilience through e-commerce and activations like the 6/18 Festival.
With its JNPR stake and recalibrated tariff strategy, Rémy Cointreau is navigating a volatile market with agility. By blending innovation with resilience, the group is well-positioned to capitalize on evolving consumer preferences and global trade dynamics.
