InvestBev’s six-figure investment in Lucky Energy Drinks, announced on June 2, 2025, marks its first participation in the Texas-based brand’s fundraising journey, following a $4 million seed round in December 2023 led by Imaginary Ventures and a $14.2 million Series A1 in March 2024 backed by Maveron and DMG Ventures. Founded in 2023 by industry veteran Richard Laver, Lucky has gained traction with its sugar-free, naturally sourced energy drinks like Son of a Peach and Red Ryder Punch, emphasizing clean energy and science-backed nutrition. Already in 10,000 retail outlets, including 7-Eleven and Circle K, Lucky aims to expand to 15,000 by year-end, adding major retailers like Kroger and Albertsons.
This move reflects InvestBev’s strategic shift from traditional spirits to fast-growing non-alcoholic categories. Led by Brian Rosen, a third-generation industry expert managing nearly $200 million in funds, InvestBev sees Lucky’s brand, mission, and seasoned leadership as aligned with evolving consumer demand for wellness-focused beverages. Rosen underscored the firm’s proactive stance amid market uncertainties, stating, “This is a time… to go to the fire.” With the U.S. spirits market, particularly bourbon, facing a slowdown, InvestBev is diversifying into functional beverages to capture new growth opportunities.
The broader market underscores this investment’s significance. Consumers increasingly seek health-driven beverages free of artificial ingredients, fueling the rise of functional drinks. Lucky’s prior funding success signals strong investor confidence, and InvestBev’s involvement further validates the category’s potential. For Lucky, the capital and InvestBev’s industry expertise will accelerate distribution and brand-building. For InvestBev, it’s a calculated step to diversify its portfolio and tap into a booming sector.
Challenges lie ahead. Lucky must compete with giants like Red Bull and Monster while navigating supply chain demands of rapid expansion. Educating consumers about “clean energy” also requires sustained effort. Yet, Lucky’s trajectory positions it as a potential leader in functional beverages, and InvestBev’s backing reinforces confidence in the sector’s growth. This partnership crystallizes a broader industry pivot—where clean-label functionality is no longer a niche, but the new mainstream.
