Anheuser-Busch InBev (AB InBev) faced a 1.9% global volume decline in Q2 2025, with China and Brazil seeing sharper drops of 7.4% and 9% due to economic headwinds and unfavorable weather. Yet, the brewer is offsetting these challenges with strong gains in non-alcoholic beers, premium brands, and digital transformation.
In China, premium brands like Stella Artois are gaining ground despite market softness. In Brazil, Budweiser continues its 2024 surge, approaching 50% growth. Globally, non-alcoholic beers led by Corona Cero drove a 33% revenue spike, building on 2024’s 20% rise, tapping into rising demand for healthier options.
Premiumization also cushions the blow. High-end brands, with Corona growing 7.7% outside Mexico, lifted portfolio revenues 5.1%, aligning with consumer shifts toward quality over quantity.
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The BEES platform, spanning 28 markets, saw a 10% rise in gross merchandise value, with its Marketplace segment soaring 65%. Digitizing 75% of revenues, BEES is streamlining distribution and setting an industry standard.
Sustainability efforts further bolster AB InBev’s position. Water efficiency hit 2.40 hl/hl, and per-hectoliter Scope 1 and 2 emissions dropped 1.5%, advancing from 2024’s 81.2% renewable electricity use.
Despite a 1.9% volume drop, AB InBev’s 33% non-alcoholic revenue surge and 65% BEES Marketplace growth show it’s leaning hard into innovation. With a projected 4-8% EBITDA rise for 2025, the brewer is poised to navigate uneven demand while shaping industry trends.
